That’s our goal, to go very global, because it’s really important for people to know about this kind of concept,” she said. So far, Honestly it’s had launched its foaming scrub onto its D2C website and in a specialty eco-friendly store in Amsterdam, but Rahmonova said the brand had bigger long-term plans to upscale retail presence fast, ideally in larger, non-specialty stores. Global mass retail – circular beauty ‘is actually the future’ Honestly it’s had considered using glass and aluminium, she said, but settled on compostable sachets once the right supplier had been found.įinding the right packaging that eliminated plastic, she said, had been the toughest and longest part of the development process. The next important step in the development process, she said, had been the sustainable packaging to align with the circular beauty values of the brand. I removed the water I was just experimenting – I don’t follow the rules,” she said. People are really suffering without water, so why are we putting extra water on our skin? It is helpful, but 60-80% doesn’t do much. Rahmonova said Honestly it’s scrub formula had originally been designed in liquid format, but when testing showed a water-free powder provided good emulsifying and foaming properties and provided the “same exact function” as the liquid version, it switched. Honestly it's had originally tested a liquid format but switched to waterless when foaming properties proved the same Waterless formula packed in compostable sachets In October, last year, Kaffee Bueno closed a €1.1m seed funding round that it planned to use to continue exploring the active ingredient potential of used coffee beans.
The oil could replace argan and rosehip in cosmetic formulas for anti-aging, moisturising and skin barrier enhancement properties. “…For us, our model is to use upcycled ingredients (…) It is the key because it’s a freely available resource that we can get and, instead of wasting it, we can actually use it for good purposes,” she said.ĭenmark-based biotech startup Kaffe Bueno had also focused its attention on coffee waste in recent years, developing a range of active ingredients for the beauty industry from spent coffee beans, including an oil that it had partnered with supply major Givaudan to distribute. I also found out that when coffee decomposes, it produces another greenhouse gas methane, 20 times stronger than CO2, and just thought ‘oh my god, this is crazy’,” Rahmonova told CosmeticsDesign-Europe. If pH changes, it causes a lot of problems. “When coffee decomposes it becomes acidic and the ground soil changes its pH. Muqaddas Rahmonova, founder of Honestly it’s, said the brand had started with coffee waste because of how much ended up in landfill every year. Coffee waste for better skin and a better planet Packaged in compostable 10g sachets designed for sustainable single-use, the ‘My Addiction’ foaming scrub powder needed to be mixed with tap water ahead of use and was certified vegan and cruelty-free.
Please join me and welcome the re-return of “My Skin Addiction The Beauty Blog.Launched in June this year, Honestly it’s spent two years developing its first upcycled beauty product – a biodegradable three-in-one body wash, exfoliator and moisturising scrub made from collected coffee grinds. This time around I will be reviewing my monthly subscription from the amazing “DermStore”, I will post DIY videos, videos to follow along to if at home or with friends, and some personal treatment videos with real results. I hope you enjoy my REVAMPED blog, and new YOUTUBE channel. I do not believe in putting out content just for the sake of views and what not, I am putting out content to help others gain access to an amazing resource, to aid in questioning and a place where you can come to learn something new, and not feel judged for what you didn’t know. I have always believed in myself but if i’m not happy with something then trust and believe, it will be redone. It takes time, brainstorming, motivation, and desire to be able to put out great content in hopes that others view my content and take something from what I post. In the beginning, I began to feel like I was throwing and forcing myself into a project that I honestly wasn’t happy with.
0 kommentar(er)
